Pablo Berraondo is the CEO of BEYUP by GEOQ, a role he has held for a decade. During his tenure, he has successfully transitioned the company from its origins as a publishing firm into a prominent player in the technology and advertising sector. His leadership has been pivotal in securing key agreements that have enabled this transformation, positioning BEYUP by GEOQ as a leader in the use of geolocation technology for targeted advertising. The company’s innovative approach involves utilizing mobile GPS data to offer precise and impactful advertising solutions, setting them apart from competitors who rely on less accurate data sources.

Under Berraondo’s guidance, BEYUP by GEOQ has achieved significant milestones, including the development of proprietary technologies that enhance the accuracy and effectiveness of their advertising campaigns. The company’s “Drive to Store” solutions exemplify their advanced capabilities, allowing clients to track and influence consumer behavior with unprecedented precision. This commitment to innovation and quality has made BEYUP by GEOQ a trusted partner for major brands seeking to maximize their physical retail presence through digital means​.

In addition to his work at BEYUP by GEOQ, Berraondo has also been instrumental in fostering community and supporting sports initiatives. His dedication to corporate social responsibility is evident in BEYUP’s sponsorship of the Club Escuela de Piragüismo Aranjuez, highlighting his commitment to aligning the company’s values with broader societal goals. This partnership underscores BEYUP’s ethos of dedication, hard work, and excellence, mirroring the values upheld by the athletes they support​.