eNOugh

eNOugh is an innovative startup dedicated to improving personal safety, particularly for women walking alone at night. Founded by Ina Jovicic, who was motivated by her own traumatic experience of being attacked in central London, the company seeks to address the alarming rates of public harassment and violence. eNOugh has developed a smart AI-powered wearable badge that functions as a personal bodyguard. The badge incorporates advanced hardware and artificial intelligence to provide real-time protection, prevention, and connection to support networks. With a focus on deterring potential threats, protecting users during critical moments, and ensuring help is always accessible, eNOugh’s mission is to empower individuals and make public spaces safer for everyone​.