Stefanie Schiffelbaum: Stefanie Schiffelbaum is a dynamic product manager at Volkswagen Digital, with a keen focus on driving innovation in the automotive and tech industries. After discovering her passion for product management in 2021, she has quickly risen through the ranks, utilizing her expertise in agile methodologies and design thinking. Stefanie works closely with cross-functional teams to develop user-centered digital products that align with Volkswagen’s broader strategy of digital transformation, specifically in areas like electric mobility and customer experience. Her experience as an intrapreneur has made her adept at challenging norms and fostering creativity within teams.

In her role at Volkswagen, Stefanie has been instrumental in delivering impactful digital solutions across multiple projects. The Digital plays a crucial role in creating a new digital ecosystem for the Volkswagen Group, and Stefanie’s leadership in product management is pivotal in ensuring that the teams work seamlessly, iterating quickly to meet user needs while driving business value. Her collaborative approach allows her to work effectively with UX/UI designers, software developers, and stakeholders, maintaining a focus on both customer satisfaction and the company’s long-term vision.

Stefanie is also committed to inspiring her peers, not just through her technical expertise but by promoting a culture of transparency and teamwork. She encourages her teams to overcome challenges and stay motivated, leading by example with a strong communication style and a hands-on approach. Her work at Volkswagen Digital is not just about managing products; it’s about shaping the future of automotive technology and ensuring Volkswagen stays ahead in an increasingly digital world.