AI & Content Creation: Are We Enhancing or Replacing Human Creativity?

The emergence of generative artificial intelligence is radically transforming the content creation process. What began as an assistive tool now acts as an autonomous creative agent: it designs, writes, composes, edits, and optimizes. Platforms like Midjourney, Runway, Sora, or ChatGPT have shown that AI can generate visual, narrative, and audio works with a level of sophistication that previously required weeks of human labor. This development creates a rift between two paradigms: creativity as a human capacity versus creativity as algorithmic output.
At the same time, the entire content value chain is being reconfigured: faster and cheaper production, but also new dilemmas around intellectual property, author recognition, the impact on creative professions, and cultural ecosystem saturation. The question is no longer whether AI can create, but to what extent it redefines what we mean by creating—and who can still make a living from it.