Law and Audiovisual Communication graduate. PhD in Humanities and Communication with a dissertation on measuring the success of audiovisual content on SVOD platforms. She specializes in new audiovisual distribution models. She is a professor of Communication Studies at UOC and UIC. One of her main research areas is the impact of streaming platforms on the traditional audiovisual industry and its audience. She has delivered numerous talks and conferences, including a TED Talk on Netflix. Named one of the 50 most influential women in the Spanish audiovisual industry by Forbes magazine. She regularly writes for Business Insider and El Periódico. She is the author of several books and academic articles. Her most recent publication is Streaming Wars: The New Television (Libros Cúpula).