Alix Armour is a hardware startup builder and superconnector specializing in linking people, building companies, and scaling innovation for measurable environmental impact. With a background in industrial design from California State University Long Beach, Alix launched Nimble Scooters and co-founded Super73, a globally recognized electric bike brand. Relocating to Europe in 2018, Alix led international expansion and gained expertise in regulatory frameworks shaping electric mobility.

Since 2011, Alix has been immersed in the micromobility sector, driving sustainable systems and circular processes across the US and Europe. As Chief Impact Officer at NOWOS, Alix leads battery repair and circularity initiatives for mobility and beyond, leveraging experience in e-waste, zero waste, and sustainability leadership at Super73.

Born in Hong Kong, holding French and American citizenship, and based in Amsterdam since 2020, Alix brings a global perspective shaped by cross-cultural business growth. Fluent in French and English, with conversational skills in Spanish, Chinese, Italian, and soon Dutch, Alix is active in communities such as Superconnectors, ClimateCoffee, and the Dutch & French Tech Startup Ecosystems.