Jose Diaz Lara is a sales leader who thrives where complexity meets opportunity, delivering transformative outsourcing solutions to the world’s most demanding tech giants. For over a decade, he has closed enterprise-scale BPO/ITO deals across EMEA and global markets, often exceeding €50M in value. His approach combines deep domain expertise, relentless prospecting, and C-suite access, consistently outperforming quotas and unlocking new verticals.

What excites him now is helping high-growth, disruptive providers scale into Big Tech. Jose brings the full package: end-to-end deal execution, structured selling, a robust executive network, and the strategic mindset to shape and own a go-to-market vision. He is known for displacing incumbents through data-led strategies and value-rich conversations.

Jose is also passionate about the impact of AI on social polarization and the importance of telling the truth that social networks often don’t. He leverages sensing tools to inspire innovation and drive meaningful change, ensuring technology serves both business and society.