Javier Matallana is a senior executive in digital media and advertising, with over 20 years of experience driving growth and transformation in Spain’s media industry. As General Manager of Webedia Publishing, he oversees a portfolio of leading digital brands, spearheading audience and revenue expansion while positioning the company as a digital entertainment leader.

Previously, Javier led Amazon Advertising’s launch in Spain, focusing on non-endemic advertisers and platform innovation, and played a pivotal role in Axel Springer Spain’s turnaround. A pioneer in mobile marketing, he has consistently brought a strategic, cross-platform vision to digital media and advertising.

Javier views AI as a powerful tool that enhances creative workflows, supporting research, ideation, and production, but emphasizes the continued importance of human oversight in media and branded storytelling. At Webedia, he champions the use of AI to produce content that is better, faster, and smarter, while preserving editorial integrity.