Turning VanMoof Around: the Inside Story of Restarting an Iconic e-Bike Brand

Eliott Wertheimer became co-ceo of VanMoof in Late 2023 after Mclaren Applied acquired the iconic bike brand out of bankruptcy. In this keynote, Wertheimer will explain how he went about restarting one of the most loved but also most controversial brands in the industry. Join us for insights into the challenges and opportunities in the e-bike industry and how VanMoof’s story reflects broader trends in tech-driven mobility startups.