How to Succeed in the US as a Startup: Lessons from Babbel’s International Expansion

Expanding into the US market presents unique challenges for startups, and few companies have navigated this path as successfully as Babbel. In this session, Babbel Co-founder Thomas Holl will reflect on the company’s journey from its origins in Europe to becoming a leader in the US language-learning market. He will share key strategies for international expansion, including navigating cultural differences, overcoming regulatory hurdles, and building a brand that resonates with American consumers. Attendees will gain valuable insights into how to adapt to new markets and the critical steps needed to succeed on a global scale.