Branco Calleja, currently CEO at YUP; the best solution for secure parking and charging for light vehicles, connecting users with cities.

I was born and live in Barcelona, but I’ve had the great fortune of exploring the world, studying abroad, and getting to know different cultures. All of this has helped me develop a global vision of things, and more specifically, of business.

I like to think there’s always a way to go one step further, and I look for the path to get there. I am demanding and a dreamer. And I like to trust entrepreneurs, because I believe there are no greater visionaries and fighters than them.

I’ve always enjoyed entrepreneurship, testing, and learning. I have collaborated on several projects and launched new ones, some more successful than others. But what I’m most passionate about is the development and analysis of new business opportunities focused on new technologies.

My latest projects have been related to the energy and mobility sectors, two of the major challenges in achieving a sustainable energy transition. The world is moving faster every day, but today we have more tools than ever. We just need to learn how to use them to achieve great results.