Tarmo Virki is a seasoned communications leader with over 20 years of experience dedicated to accelerating a sustainable future. His career spans global journalism for outlets such as Forbes and Reuters, as well as co-founding ventures that champion the greentech revolution. He specializes in translating complex green innovations into compelling narratives that drive investment and inspire change.

Currently, Tarmo serves as Head of Communications at PowerUP Energy Technologies, an Estonian developer of hydrogen-fuelled generators. He is also the host of the NatureBacked podcast, a top 10 US investment show, where he interviews leading investors and entrepreneurs in climate tech and ESG. His work focuses on crafting purpose-driven stories that build movements and amplify the impact of pioneering companies.

Tarmo’s unique perspective bridges the gap between newsroom storytelling and greentech entrepreneurship. He empowers startups to communicate their value effectively, turning green innovations into investable opportunities and providing insights into what climate tech and ESG investors seek.