Marián Cano García is the Regional Minister for Innovation, Industry, Trade and Tourism of the Generalitat Valenciana since November 2024. She holds a law degree from the Complutense University of Madrid and a postgraduate degree in Sales and Marketing Management from ESIC Business & Marketing School, reflecting her commitment to both legal and business excellence.

With a distinguished career in the footwear sector, Marián has served as Executive President of the Valencian Association of Footwear Entrepreneurs (AVECAL) since 2015. She was Secretary General of the Elche Footwear Industry Association (AICE) in 2010 and held leadership roles within the Federation of Spanish Footwear Industries (FICE), including interim President and currently Secretary General.

Marián is an active member of key business institutions such as the Executive Committee of the CEV, Alicante Chamber of Commerce, the Valencian Industry Observatory, CEOE, and Cepyme. Her work is marked by a dedication to innovation and the strengthening of Valencian and Spanish industry.