Rubén Sánchez is the CEO and co-founder of BEONx, a leading hospitality technology company specializing in AI-driven revenue management. With over a decade of experience in travel tech, he has positioned BEONx as a category leader in Total Profit Platform solutions, helping hotels maximize profitability through advanced automation and data-driven insights.

Under Rubén’s leadership, BEONx has transformed from a startup to an international scaleup, expanding operations across Iberia, LATAM, Europe, and the Middle East. He has championed an AI First adoption strategy, integrating artificial intelligence across product development, sales, and customer success to optimize hotel performance and guest experience.

Rubén is recognized for his expertise in aligning product, go-to-market, and fundraising strategies to accelerate global expansion. He has successfully negotiated strategic partnerships and investment opportunities with major players in the travel and hospitality ecosystem, driving BEONx’s sustained growth and innovation.