Datawifi

Datawifi — unlocking the power of presence to create the next generation of human experience.

Datawifi is redefining how organizations understand and activate the physical world. In an era dominated by screens, human beings crave authentic, in-person connections and memorable real-world experiences. Yet, physical spaces remain a data blind spot—decisions are often driven by intuition rather than evidence. Datawifi was created to change that.

Our technology transforms any Wi-Fi network into a powerful intelligence layer, revealing how people move, behave, and engage in stores, airports, stadiums, campuses, and smart cities. With two seamlessly integrated platforms—SmartWiFi and FlowMetrics—we help businesses capture valuable first-party data, deliver contextually relevant engagement, and optimize the performance of every square meter.

SmartWiFi turns guest connectivity into a branded, secure experience while collecting clean, privacy-compliant visitor data and enabling personalized marketing.

FlowMetrics unlocks the invisible patterns of movement—foot traffic, dwell time, engagement hotspots, and visitor journeys—to drive decisions about layout, staffing, promotions, and customer experience.

Our AI engine processes 5+ billion anonymized data points every day with 99.7% pattern recognition accuracy, profiling 50+ million unique users across 11 countries. The result: measurable impact such as higher conversion rates, stronger loyalty, and double-digit revenue growth for leading global retailers, transportation hubs, and hospitality groups.

Datawifi integrates seamlessly with 35+ CRM, POS, and loyalty systems, and works with top infrastructure partners like Aruba, Cisco, Huawei, Cambium, and Ruckus.

At VDS Valencia 2025, we are accelerating our European expansion, forging alliances, and inviting visionary partners to join us in transforming physical spaces into intelligent, responsive environments.