Pablo Nueno is the CEO and Co-Founder of Olistic, the fastest growing nutraceuticals player in Europe. Under his leadership, Olistic aims to become the leading European hair wellness brand for women, developing next-generation, science-backed nutraceuticals and services.

With a Master’s in Civil Engineering from the Universitat Politècnica de Catalunya, Pablo brings over eight years of experience in strategy consulting, having participated in more than 50 international projects. His expertise spans marketing, sales strategy, e-commerce, and digital transformation across healthcare, consumer goods, industrial goods, and banking.

Pablo has made significant contributions to pharmaceutical strategies in market access and pricing, and has led multiple retail projects in strategic planning and market expansion. Passionate about consumer behavior, he has co-authored books on multichannel, e-commerce, and DTC models, and previously co-founded one of Europe’s fastest-growing omnichannel DTC startups.