Nacho Puig is the CEO and Co-Founder of Experience Group, a leading retail and brand distribution platform connecting global lifestyle brands with European consumers through retail, wholesale, and digital channels. Under his leadership, the group has built success stories such as New Balance and Hawkers, driving growth, brand elevation, and omnichannel transformation across Southern Europe. With over 15 years of experience in brand strategy and consumer engagement, Nacho’s vision focuses on redefining retail as the cultural and creative heart of a connected brand ecosystem.