Experienced sports industry professional, with a strong passion for Sports, Innovation, Technology and Entrepreneurship. Currently working at Baskonia-Alaves Group leading the innovation strategy of the club.

Creative, collaborative and entrepreneurial mindset with the ability to implement major corporate innovation projects. Prior to joining Baskonia-Alaves Group, director of innovation of multiple Spanish companies such as Ibermática, Ner Group and Sarein. Former Head of Innovation at FC Barcelona from 2016-2019 and Chief Innovation Officer at Athletic Club from 2019-2021. Additionally, founder of TapQuo, a Start-Up which was acquired in 2014. Regular lecturer and speaker at universities and international conferences. Blogger in elEconomista.es on new disruptive technologies and its impact on our society.

Aside from that, advisor to different organizations and institutions, sharing his expertise in innovation and the development of new business models.