Culture at Speed: Scaling Performance Without Losing People

Helloprint built one of Europe’s most exciting e-commerce scale-ups by betting big on culture. In this session, Maarten Lelijveld (COO, Helloprint) and Robin van Driel Vis (Director Customer Experience, Helloprint; Founder and CEO weWow) share how they grew a high-performing, international business by putting people at the centre, through chaos, growth hacks, and expansion sprints. They’ll be joined by Wouter van den Berg, PhD, the Netherlands’ first neuro-economist and founder of BrainCompass, who will offer a unique perspective on the neuroscience behind leadership, motivation, and team performance. Expect real talk on what it takes to lead with heart, build motivated teams, and scale without breaking your culture, with a brain-based edge.