No Plan, All Passion: The Story Behind Counter Strike, The Billion Dollar Game

Minh Le, creator of Counter-Strike and one of the most iconic figures in gaming history, shares the unlikely story behind one of the most successful video game franchises of all time. What started as a passion project — a mod built without funding, a business plan, or commercial ambitions — evolved into a global phenomenon and a multi-billion-dollar franchise that reshaped the gaming industry.
This keynote goes beyond personal storytelling: it’s a powerful reflection on how authenticity, community, and creative vision can generate massive business value, even without investors, pitch decks, or structured roadmaps.
An inspiring journey into how pure enthusiasm can create one of the most enduring legacies in gaming.