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DTSTART;TZID=Europe/Madrid:20251022T110000
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DTSTAMP:20260422T130806
CREATED:20240930T121813Z
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UID:33260-1761130800-1761132000@vds.tech
SUMMARY:Retail & AI: The Evolution of Social Commerce & Consumer Engagement
DESCRIPTION:Commerce no longer happens within fixed boundaries\, a store\, a website\, or a marketplace\, but has evolved into a seamless experience embedded within algorithm-driven social platforms.  \nSocial commerce today is a digitally native model where content\, community\, and conversion coexist in real time.\nArtificial intelligence acts as the invisible engine orchestrating this experience: it detects implicit buying intent\, personalizes user journeys\, auto-generates descriptions and visuals\, and triggers emotional decisions in seconds. \nOn platforms like TikTok Shop\, Douyin\, or Instagram\, the feed is no longer just entertainment\, it’s a continuous stream of products contextualized by lifestyle\, cultural affinity\, or aspirational identity.  \nBrands now compete not only for attention\, but also for algorithmic relevance\, as commercial storytelling merges with social storytelling.
URL:https://vds.tech/event/retail-ai-the-evolution-of-social-commerce-consumer-engagement/
LOCATION:Main Stage
CATEGORIES:Main Stage
ORGANIZER;CN="Luciano Giavedoni":MAILTO:luciano.giavedoni@commercetools.com
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