The recent rise of generative AI presents a unique opportunity for the travel sector to enhance customer experiences and streamline operations. In this panel, led by Plug and Play, industry leaders from TUI and HBX will share their firsthand experience with AI-driven innovation and its transformative impact on the competitive travel landscape. Join us as we explore the unique opportunities and challenges that generative AI presents in Travel, and gain insights into its most promising present and future applications in this industry.