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DTSTART;TZID=Europe/Madrid:20251023T130000
DTEND;TZID=Europe/Madrid:20251023T133000
DTSTAMP:20260429T014755
CREATED:20250919T072756Z
LAST-MODIFIED:20251023T070200Z
UID:47581-1761224400-1761226200@vds.tech
SUMMARY:The Role of AI in the Future of Advertising & Brand Engagement
DESCRIPTION:Advertising is entering an algorithmic era where artificial intelligence not only automates processes but redesigns the core of brand communication. AI is no longer limited to segmentation: it generates content at scale\, personalizes messages in real time\, predicts emotional reactions\, and optimizes campaigns without human intervention. This radically transforms creativity models\, agency workflows\, engagement measurement\, and brand architecture.\nAt the same time\, automated hyper-optimization raises existential challenges: how do we preserve authenticity in an environment where messages are assembled by machines? How does consumer perception change when they know their experience was algorithmically generated? What ethical boundaries must be established in systems that can manipulate attention with unprecedented precision?
URL:https://vds.tech/event/the-role-of-ai-in-the-future-of-advertising-brand-engagement/
LOCATION:Santander Stage
CATEGORIES:Santander Stage
ORGANIZER;CN="Abelardo Ib%C3%A1%C3%B1ez":MAILTO:abelardo.ibanez@zenithmedia.com
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