Technology and data are playing a pivotal role in advancing sustainability, with positive implications for both environmental and economic growth. Lubomila Jordanova, Founder of Plan A, will discuss how innovative tech solutions are enabling businesses and governments to adopt sustainable practices that drive efficiency, reduce carbon footprints, and unlock new economic opportunities. This session will highlight practical strategies, such as predictive analytics and real-time carbon tracking, that not only support sustainability goals but also foster long-term economic resilience and competitiveness in a greener economy.