Women’s Sports: Visibility, Equity, and the Future

This session explores how brands are increasingly investing in women’s sports—and the mutual value created for both athletes and organizations.

Led by key voices from football and basketball, the panel will analyze the growing visibility and recognition of women’s sports, and how strategic sponsorships not only boost brand image and social impact, but also drive real business results.

We’ll also discuss the challenges and opportunities in this rapidly evolving market, and what’s needed to ensure long-term equity and growth for female athletes and the institutions that support them.