Viads

Viads is a programmatic AdTech company that helps digital publishers unlock the full value of their advertising inventory. With a privacy-first approach and a strong focus on performance, Viads enables publishers to increase their revenue through advanced monetization strategies, intelligent demand connections, and real-time optimization.

Operating at the intersection of technology, media, and data, Viads provides a full-stack monetization ecosystem that includes header bidding, direct demand integrations, video & display solutions, and tailored formats such as in-content and sticky ads. Our technology is fully compliant with industry standards (IAB, TCF, ads.txt) and integrated with top-tier SSPs and DSPs worldwide.

What sets Viads apart is its hybrid model of automation and human expertise: while our technology ensures scalability and efficiency, our team works closely with each publisher to fine-tune strategies, improve site performance, and boost long-term value.

Founded in 2020, Viads is growing rapidly across European and Latin American markets. We support publishers of all sizes from independent media outlets to global content platforms, delivering measurable results through transparency, innovation, and partnership.

Our mission is simple: empower quality publishers to thrive in an open, sustainable, and independent web.