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Beyond War: How Cities Lead the Future of Resilience and Recovery

War is not only fought on the front line — it is also fought in hospitals, in communities, in infrastructure, and in the spirit of cities.
From the heart of Ukraine, the city of Lviv has become a global symbol of resilience, innovation and hope.

In this keynote, Serhii Kiral, Deputy Mayor for International Cooperation of Lviv, will present UNBROKEN, an international network of cities and institutions working together to:

Rebuild lives through physical and psychological rehabilitation

Develop resilient urban infrastructure and services in times of crisis

Foster international cooperation and knowledge sharing

Drive innovation in health, technology, social support and governance

Defend the values of freedom, dignity and democracy through city leadership

UNBROKEN is more than a recovery initiative — it is a new global movement where cities stand together, support each other, and build a future where no community faces disaster alone.

This is a call to action: join the alliance of cities shaping the future of resilience.


Next-Gen Sports Tech: How Data & AI Are Transforming Performance & Fan Experience

Twenty-first century sports are being redesigned by technology. Artificial intelligence, advanced sensing, and data analytics have penetrated every level—from physical preparation to spectator experience. In the competitive realm, performance analytics solutions allow personalized training, injury prevention, and scenario modeling with previously unthinkable precision. On the other hand, the fan experience has become an interactive narrative: augmented reality, immersive content, personalized stats, and gamified formats deepen emotional ties with teams.
This dual impact—technical and experiential—makes sports one of the most dynamic sectors for applied innovation. Startups, leagues, clubs, and investors are betting on solutions that merge entertainment, data science, and engagement with a global community.


How Blockchain is Transforming the New Digital Economy

How decentralized technologies are reshaping business models, redefining financial instruments, and unlocking new opportunities.

In the speech, the speaker could cover the transformation of the financial system, building bridges between Web2 and Web3, key crypto trends, how blockchain is reshaping business models, what new opportunities it opens for society and business, as well as the challenges and risks.


AI-Augmented Learning: Personalization, Data & the Future of Scalable Education Format

Artificial intelligence is transforming how people learn, teach, and connect, enabling highly personalized, data-driven education at global scale. From real-time feedback to adaptive content and cultural contextualization, AI allows platforms like Preply to deliver meaningful, flexible learning experiences to millions.

This session explores how AI and human expertise can work together to build the next generation of education—one that is personalized, inclusive, and scalable. It will also examine the infrastructure and insights required to democratize access to high-quality language learning across regions, cultures, and user needs.


How Spatial Computing Will Reshape Consumer Tech

Spatial computing, combining augmented reality, computer vision, environmental sensors, and contextual processing is shaping a new interface for consumer technology.
This shift is not just visual or interactive; it is conceptual: it turns space into the new browser and the user’s body into the new input device. Companies like Apple, Meta, and emerging startups are leading the transition toward spatial-first experiences where products are not touched or tapped—they are inhabited.
This transformation affects multiple industries: immersive retail, digital health, experiential education, urban navigation, 3D entertainment, and interior design. But it also requires new design frameworks, hardware models, interaction patterns, and raises critical questions about privacy, ethics, and accessibility.


Artificial Intelligence: The New Frontier for Universities

The debate will focus on whether universities are prepared to reinvent themselves as innovation labs in a world where AI drives not only teaching and research, but the very definition of knowledge, relevance, and academic excellence.


The Creator Economy in 2030: AI, Monetization & Content Ownership

The Creator Economy is evolving from a stage of structural dependency on centralized platforms toward a more distributed, automated, and ownership-oriented model. The emergence of generative artificial intelligence not only lowers entry barriers—enabling millions of people to produce scalable content in little time—but also introduces new tensions around authenticity, differentiation, and value. At the same time, monetization systems are shifting: from opaque CPMs and royalties to direct memberships, social tokens, creative DAOs, and algorithmic licenses.
In this new landscape, the figure of the creator is not an individual, but a micro-ecosystem managing their content, community, and economy with tools of automation, data-driven creativity, and smart contracts. The question is no longer how to produce more, but how to retain control, sustain income, and build sustainable intellectual property in a highly dynamic and fragmented environment.


European Chips Act 2.0 Priorities and challenges for a new semiconductor European framework.

Although, after nearly three years of implementation, the European Chips Act has
proven to be a useful tool for boosting the European semiconductor sector, many
objectives linked to a genuine European microchip strategy remain unmet. Through
close collaboration between the industry and the European Commission, the
proposed approval of a European Chips Act 2.0 is generating enormous interest
among the main players in the sector. The possibility of designing a new legal and
financial framework for the microchip sector opens up significant opportunities, but
also risks repeating some of the mistakes of previous initiatives in this field.


Fintech & Consumer Tech: The Future of Payments & Embedded Finance

The payment revolution no longer happens in banks—it happens in the environments where we live, play, shop, and move. Embedded finance is redefining the relationship between consumers and money: payment is no longer a conscious act, but an automated, invisible, and contextual process. From “Buy Now Pay Later” to voice payments, and including wallets integrated into apps, cars, wearable devices, or conversational interfaces, the financial experience merges with the usage experience.
This transformation not only affects user friction. It redefines who controls the transaction, what data is extracted from it, and how platforms—from e-commerce and mobility to gaming, health, or content—become new financial actors. In this new landscape, fintechs don’t just compete with banks: they collaborate with manufacturers, integrators, developers, and experience designers.


AI & Content Creation: Are We Enhancing or Replacing Human Creativity?

The emergence of generative artificial intelligence is radically transforming the content creation process. What began as an assistive tool now acts as an autonomous creative agent: it designs, writes, composes, edits, and optimizes. Platforms like Midjourney, Runway, Sora, or ChatGPT have shown that AI can generate visual, narrative, and audio works with a level of sophistication that previously required weeks of human labor. This development creates a rift between two paradigms: creativity as a human capacity versus creativity as algorithmic output.
At the same time, the entire content value chain is being reconfigured: faster and cheaper production, but also new dilemmas around intellectual property, author recognition, the impact on creative professions, and cultural ecosystem saturation. The question is no longer whether AI can create, but to what extent it redefines what we mean by creating—and who can still make a living from it.


Direct-to-Avatar: The Future of Digital Goods & Virtual Identity

The Direct-to-Avatar model is redefining digital commerce, shifting the traditional consumer logic toward directly targeting their digital representations. On platforms like Roblox, Fortnite, Zepeto or Ready Player Me, users no longer buy only for themselves, but for their avatars—turning virtual identity into a massive market. Digital fashion, collectibles, interactive accessories, and gamified experiences comprise a new symbolic economy where self-expression, status, and culture emerge in native digital formats.
This phenomenon is not an extension of e-commerce—it is a total reconfiguration of how products are designed, distributed, and consumed. Brands that understand the avatar as a new customer—not as an extension of the physical self, but as an entity in its own right—are building lasting relationships with young, hyperconnected, borderless audiences. Moreover, D2A allows brands to experiment with storytelling, visual identity, and business models without the limitations of traditional logistics.


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