Facing Current Tourism Challenges Through New Tourism Metrics
This session addresses today’s tourism challenges by rethinking how we measure success.
Beyond arrivals and overnight stays, it highlights new metrics on sustainability, social impact, and value creation.
The aim is to provide tools for building a more resilient and inclusive tourism model
How Open Innovation is Transforming the Public Sector
Open innovation is no longer just a private sector phenomenon — it’s also redefining how public administrations tackle major challenges. This roundtable explores GovTech models as a gateway for startups seeking to collaborate with governments, validate real-world solutions, and scale their impact.
We’ll start with the fundamentals of the GovTech approach and dive into the practical experience of four active pilot projects with the City Council of València. We’ll share key insights, lessons learned, and results. Participating startups, public officials, and enabling organizations will discuss how these collaborations are launched, what governments are looking for, and how startups can position themselves to be part of the change.
Co-Creating the Future of Tourism: Startups, Sustainability & Open Innovation
Organized by Innsomnia, the event brings together the entrepreneurial ecosystem in a
unique space for startups and scaleups to explore new opportunities in the tourism
industry.
SEGITTUR will showcase the Smart Destinations Platform (PID) and the Open
Innovation Platform (PIA), two initiatives that foster technological advancement,
competitiveness, and sector transformation.
Participants will also gain insights into new forms of collaboration, digitalization, and
disruptive innovation shaping the future of tourism.
Beyond Roads: Shaping Urban Futures with Vertiports and Next-Gen Mobility
As cities grow denser and sustainability becomes urgent, the sky is no longer the limit—it’s the next frontier. This session explores how vertiports, urban air mobility, and next-gen transportation systems are redefining city infrastructure, planning, and daily life.
Avoiding Urban Design Mistakes of the Past, for the Better Future of our Cities
For decades, our cities have been designed around the daily routines of able-bodied adults in full-time work, ignoring the different rhythms and needs of everyone else. In this keynote, Honorata Grzesikowska combines groundbreaking research with two decades of deep diving into how we build, revealing the lessons city designers often overlook, and offering sharp insights into how embracing them can lead to healthier, safer, and more inclusive urban futures.
Strategic Funding for Innovation: Insights from València’s Public Calls and the Zentropy MICE Project
Discover how València Innovation Capital is supporting the growth of the startup ecosystem through targeted public funding, pilot programs, and internationalization initiatives.
Discover how València Innovation Capital is supporting the growth of the startup ecosystem through targeted public funding, pilot programs, and internationalization initiatives.
This session will present the key public support instruments offered by the City of València through its innovation strategy. Learn about open calls, grants, and public-private partnerships designed to accelerate entrepreneurship, scale innovative solutions, and position startups for long-term success—locally and globally.
In addition, the session will feature an exclusive conversation on Zentropy MICE, a pioneering project that reimagines sustainable event innovation in València. Hear from representatives of the City Council and the project’s Innovation Expert as they discuss how collaborative funding and experimentation are driving new models for impact and international visibility.
Better Materials, Better Cities: A New Era of Scalable Solutions
From sustainable concrete to smart surfaces, better materials are key to building better cities. In this session experts come together to explore how next-gen materials move from lab to large-scale adoption. What makes a solution truly scalable? And how can innovation, capital, and demand align to reshape our urban future?
Security for Future Cities – Blended Threats and AI-augmented Risk Mitigation
Cities are confronted with new types of risks. The current paradigm for security is inadequate and outdated. In this presentation, we introduce potential threat scenarios and their likely impact on future cities to then sketch a vision for Urban Security.
Goodbye Smart City, Hello Citiverse
Over the past two decades, smart city efforts produced valuable insights but also widespread “death by pilot,” with stalled projects, immature markets, and solutions without real customers. Today, urban innovation is shifting to citizen-centric strategies and leveraging emerging technologies that reach far beyond municipal efficiencies. The rise of the Citiverse is virtualizing cities and services end-to-end, unlocking major business opportunities while demanding new partnerships and responsibilities. The key questions now are what comes next, how to prepare, and who will benefit.
Securing the Future: Smart Cities, Infrastructure, and the Human Element
In a world where cities are becoming smarter and infrastructure more interconnected, traditional security paradigms are no longer enough. Our panel explores the cutting-edge convergence of artificial intelligence, biometric intelligence, and decentralized identity, introducing heart-based authentication and Cognitive Architecture as transformative tools for securing smart cities
Travel Tech: Investment and Innovation for the Tourism of Tomorrow
In a world where technology is constantly reshaping experiences, the travel and tourism industry is undergoing a profound transformation. This panel will explore how strategic investment and cutting-edge solutions are driving the future of travel. BlueBull, a trusted partner in tech investment, BEONx and Paraty Tech, leaders in hotel booking engine, will share insights on scaling, digital disruption, and the growing role of data-driven decisions. Join us to discover how automation, AI, and smart pricing are revolutionizing how we travel, book, and connect with destinations.
Smart Cities and Digital Governance: The Strategic Role of Data
In smart cities, data is not just information — it is the infrastructure that underpins progress. This panel brings together leaders in urban strategy and digital governance to examine how data can shape decision-making, accountability and innovation. We will ask: who controls the data, who truly benefits, and how can cities build trust while becoming genuinely intelligent?
