Abelardo Ibáñez holds a degree in Political Science and Administration from UNED and has completed an Advanced Course in Direct Marketing and eCommerce at ESIC. With more than 25 years of experience in the Media, MarTech, AdTech, Data, and AI industries, he is recognized for his commitment to continuous learning and his belief in the transformative power of data and artificial intelligence for business growth.

Throughout his career, Abelardo has held senior positions at organizations such as Mediaset, Pack.com, and Weborama before joining Zenith in 2019. His professional journey spans multiple industries and international markets, reinforcing his conviction in the strategic value of data and technology. Guided by the ethos “Building tomorrow by transforming today’s reality,” he brings vision and purpose to every project.

Abelardo has collaborated with a diverse portfolio of clients, including L’Oréal, AXA, HSBC, Heineken, Procter & Gamble, The Walt Disney Company, and many others. He has witnessed firsthand the impact of data-driven strategies, as well as the challenges organizations face when lacking a clear approach to business transformation. Abelardo remains dedicated to enabling success through technology, always emphasizing that technology empowers strategy, but is never a strategy in itself.