With a strong entrepreneurial and executive management profile, Alquézar has had a dynamic and diverse career, blending his executive management and entrepreneurial skills with a wide range of experiences across industries. His background in strategic marketing, campaign planning, and commercial and sponsorship roles has spanned multiple sectors, including media, entertainment, finance, and consumer goods, with a particular emphasis on the sports industry.

His professional journey began in the President’s Office of the International Olympic Committee (IOC), setting the stage for his future work in major events. He led teams in marketing and strategic planning for prestigious events like the America’s Cup and Formula 1, as well as with companies like Kappa (BasicNet) and National Geographic. Alquézar has also owned brands such as Grifone and later expanded into sports advisory and infrastructure financing, notably with Redstone. He has also served on the board of Córdoba Club de Fútbol, owned by Bahreini Investment group Infintiy Capital.

His most recent role, starting in 2023, is as CEO of the Spain SailGP Team, where he also oversees the Spanish Grand Prix in Cádiz, Andalucia. His work continues to focus on advising investors and optimising the management and revenue strategies for sports assets.