Berti Barber is dedicated to advancing Teika’s sustainable growth strategy, ensuring that the company’s progress generates a positive and humane impact on the communities within its ecosystem. As Chief Marketing Officer and head of the Marketing and Communications department, Berti leads strategic positioning projects focused on sustainability and social responsibility, while actively participating as a member of Teika’s Management Committee.

Berti maintains a strong academic connection with the Polytechnic University of Valencia, serving on its Board of Trustees for six years and recently being appointed President of its Academic Affairs Committee. Through student training and patronage initiatives, Berti contributes to the university’s educational mission and fosters collaboration between academia and industry.

A passionate advocate for women’s sports, Berti has spearheaded campaigns at Teika to promote equal opportunities and create female role models in athletics. These initiatives have had a significant social impact, inspiring future generations and reinforcing Teika’s commitment to gender equality.