Carlos Bolívar is a tech and games enthusiast with an entrepreneurial spirit, who has spent the past decade in marketing and communications. As the founder of Distrito XR, one of the largest XR communities for Spanish speakers, he has played a key role in fostering dialogue and innovation in immersive technologies.

Currently, Carlos is focused on applying game design and technology to habit formation and behavior change. He explores how interaction and motivation, rooted in game mechanics, can positively influence human experience both in virtual environments and everyday life.

As CMO, Carlos draws on his background in game design, XR, blockchain, and AI to expand into behavioral design. He is passionate about how XR is merging with technologies like AI, and how this convergence is already impacting society, shaping the future of work, learning, and social interaction.