Originally from Germany, I happily ended up in Spain – Erasmus, Food & Sun it was at first – but then it turned into much more: Throughout my career I have always been driven and motivated by challenges and have worked in large companies and groups throughout various industries since 1995. I have had the privilege of leading sales teams, developing long term marketing & communication strategies and event departments, and have also directed projects that effectively increase sales and brand image.
Throughout my professional trajectory in Valencia, I have strongly supported the city as a brand in the meetings and incentives business, and also as a reference for internationalization and destination management companies in the MICE industry. Currently, I am submerged into, and in love with our social inclusive project and also responsible for several quite innovative sustainability projects at Gourmet Catering & Eventos – one of the country’s largest premium range catering company in Spain.