David Bäckström is a Swedish entrepreneur based in Barcelona, recognized for his visionary leadership in fintech and digital health. As Founder & CEO of seQura, one of Southern Europe’s fastest-growing fintechs, he drives innovation in smart shopping solutions, blending AI, financial technology, and vertical integration to empower merchants and millions of shoppers across Europe and Latin America.

With over 20 years of experience, David is a serial entrepreneur known for building and scaling transformative companies. Prior to seQura, he founded Telemedicine Clinic, which became a European leader in digital health and was acquired for €350M. His ventures consistently challenge industry norms, combining profitability with purpose.

David is passionate about leveraging blockchain for transparent, secure commerce and using AI to personalize shopping and improve risk assessment. Under his leadership, seQura is redefining the shopping experience, creating shopper-centric ecosystems that drive access, loyalty, and sustainable growth.