Elena Borroni is a seasoned marketing professional with extensive experience in sponsorship activation, brand management, and business development, particularly in the sports and luxury sectors. As the Head of Sponsorship Activation & Brand at the Royal Spanish Football Federation (RFEF), she has led high-profile initiatives, managing partnerships with international brands from negotiation to activation, ensuring alignment with both commercial and communication strategies.

Her expertise lies in driving value for partners and elevating brand visibility through targeted sponsorship programs. Elena has been instrumental in forging relationships with global entities, using her skills in public relations, sales, and events management to foster successful collaborations that enhance brand positioning and audience engagement. Her career is marked by the successful execution of large-scale sponsorship campaigns across diverse markets.

Throughout her career, Elena has demonstrated a keen ability to adapt to evolving industry trends, particularly in sports marketing. She combines her strong leadership skills with an innovative approach to brand management, continually seeking opportunities to expand her network and create new business ventures. Her work at the RFEF is a testament to her capacity to drive brand success at the intersection of sports, luxury, and strategic partnerships.