Eva Giner Asensi is an accomplished executive with a broad, transversal vision across multiple business areas, shaped by international experience in the UK and Germany. For over 17 years, she has been a key member of SPB Global, a leading European manufacturer of household cleaning and personal care products, supplying major retailers across the continent.

Throughout her tenure at SPB, Eva has held pivotal roles in Operations, Project Management, and most recently as Innovation Director. In this capacity, she has led initiatives in product, process, and business model innovation, driving the adoption of new trends and technologies and fostering collaborations with external partners.

Eva is deeply committed to the role of people in implementing change, particularly in the context of digital transformation and AI deployment within manufacturing. She actively identifies actionable use cases for new technologies, leads their integration, and champions cultural dynamics that enable the company to embrace change swiftly and effectively.