Guillermo Heredia is an experienced leader in the intersection of sports and technology, recognized for his innovative approach in integrating emerging technologies like blockchain and the metaverse into the sports ecosystem. His career took off with LaLiga, where he managed international development across key regions such as the Middle East, North Africa, and India, fostering growth in commercial, digital, and broadcasting ventures. His role in these regions helped LaLiga expand its influence globally, positioning Heredia as a dynamic force in international sports management.

In 2022, Heredia was appointed Managing Director of Metaverse, Blockchain, and Partnerships at Hype Sports Innovation, an Israeli firm focused on SportsTech. Here, he spearheaded initiatives to harness the power of blockchain and metaverse technologies, fostering partnerships with major global sports entities. His leadership in this cutting-edge role reflects his deep commitment to pushing the boundaries of fan engagement and revenue generation in sports through technological advancements.

Building on his extensive experience, Heredia founded LDV Innovation in 2024, a company dedicated to enhancing fan engagement and driving revenue for sports properties. Leveraging his expertise in web3 and blockchain technologies, LDV Innovation applies the latest technological solutions to help sports organizations navigate the evolving digital landscape. With this venture, Heredia continues to be at the forefront of sports innovation, creating future-ready solutions for the industry.