Isabel García Frontera currently serves as the General Manager of FREENOW in Spain, a leading mobility super app in Europe. In her role, she oversees the strategic direction and operations of the company, ensuring it offers a wide selection of sustainable transportation options through a single platform. Isabel’s leadership has been instrumental in expanding FREENOW’s market presence and enhancing its service offerings to meet the evolving needs of urban mobility users.

Before joining FREENOW, Isabel accumulated extensive experience in multinational technology companies, where she specialized in international operations and business transformation. Her expertise in digital transformation, particularly in regulatory compliance in treasury and urban mobility, has made her a valuable asset in driving technological advancements within competitive sectors. Isabel has consistently demonstrated her ability to lead complex projects and implement innovative solutions that streamline operations and improve efficiency.

Isabel’s academic background includes a degree in Agricultural Engineering from the Polytechnic University of Madrid. She began her professional career as a consultant at Accenture and later advanced to senior roles in technology, strategic, and business consulting with top-tier firms. In addition to her professional achievements, Isabel has furthered her executive education by completing the Executive Program for Women in Senior Management at ESADE in 2020, underscoring her commitment to leadership and continuous learning.