Passionate about connecting innovation, marketing and technology with projects that have a real impact. Today, I run Pappeletas, a platform that digitises lottery tickets and turns them into a communication and financing channel for groups, creating a space where brands and associations can meet.

My career has developed in the field of marketing, communication and digital projects, always with a focus on generating audiences, building communities and opening up new avenues of funding for cultural, social and sporting organisations.

I believe in ideas that strengthen the associative fabric, in projects that solve real problems and in the power of technology when used with purpose.