Luis Llorens is an accomplished investment professional and Principal at Plug and Play, where he leads investment opportunities in Iberia and oversees new fund initiatives across Europe. With a background as an engineer turned venture capitalist, Luis is dedicated to supporting the startup ecosystem by investing in Pre-seed to Series A companies, particularly in regulated and impact-driven sectors.

Before joining Plug and Play, Luis founded his own business in the eSports industry and played a key role in the early stages of Factorial, a renowned Spanish unicorn. He began his career as a strategy consultant, gaining valuable experience that informs his investment approach today.

Luis was instrumental in launching the EA Ventures Plug and Play Fund, a €20M VC fund focused on startups based in Spain and Spanish founders worldwide. He is recognized for his expertise in fundraising during uncertain times and his commitment to fostering innovation and growth across the European startup landscape.