Melissa is the founder of White Camino and has nearly 20 years’ experience of telling marketing stories from entertainment brands at UKTV and Channel 4. She’s a chartered marketeer and mentor. She thrives as a brand and marketing strategist specialising in nailing jelly to the wall and working with fascinating challengers from youth charities, media law and music, to parenting, solar powered catamarans and hemp clothing.

She launched White Camino after seeing so many smaller businesses unable to unlock the potential of their brand or simply without the bandwidth to get stuck in.

As a creative advisory board member of youth charity Ideas Foundation, Melissa helps them work out their marketing and communications strategy. She also delivers projects via B Corp Hoxby, an award-winning freelance collective, working with clients across categories with the likes of FMCG brands Mr Kipling and Lil-Lets, digital marketplaces like Etsy and Reverb and back to entertainment heartland with BBC Studios and anime streaming service Crunchyroll.