Monserrate Hernández holds a degree in Journalism and a Master’s in Innovation in Journalism. Since the 2024-25 season, he has served as Director of Communication, Marketing, and Institutional Relations at Elche CF. With 22 years of experience as a journalist at Onda Cero Radio and the sports daily AS, he brings a wealth of expertise to his current role. He is also a Journalism lecturer at UMH in Elche.

Throughout his career, Hernández has emphasized the importance for companies of partnering with a club like Elche CF Femenino, which shares values and brand identity with the men’s team. He believes that such collaborations strengthen both the club and its partners, fostering mutual growth and recognition.

At Elche CF, Hernández has contributed to elevating the club to its highest level, ensuring exceptional care for sponsors and fans across both men’s and women’s teams. Under his leadership, the club has broken season ticket records in both the First and Second Divisions, marking a period of significant sporting and institutional success.