Pedro Aznar is the Founder and Director of Applesfera, the world’s most-read Spanish-language media dedicated to Apple since 2006. With over 20 years of experience covering Apple’s ecosystem, he has attended key product launches and global events in California, establishing himself as a leading voice in technology journalism. He also hosts “Las Charlas de Applesfera,” Spain’s most listened-to technology podcast.

As Engineering Manager at Banco Sabadell (#SabadellDigital), Pedro drives digital transformation and innovation in financial services. His leadership focuses on integrating cutting-edge technologies to enhance user experience and operational efficiency, positioning the bank at the forefront of digital banking.

Pedro is a recognized speaker on spatial computing, highlighting Apple Vision Pro’s role in mainstreaming the technology, redefining real-world use cases, and shaping new paradigms in interface design. Passionate about technology’s societal impact since childhood, he continues to inspire through his work and public engagements.