Pere Pérez is a visionary entrepreneur with a profound impact on the immersive technology and digital innovation landscape. His career began in London’s digital advertising sector, where he spent 10 years developing his expertise in interactive technologies and building a strong foundation in creative leadership. In 2012, he founded VISYON, a pioneering company that rapidly became a leader in creating immersive experiences for global brands. Under his guidance, VISYON delivered innovative solutions for high-profile clients like Nike, Apple, and The World Bank, solidifying his reputation as a leader in the immersive tech field.

Following the acquisition of VISYON by Mediapro in 2019, Pere took on the role of Head of Innovation, where he spearheaded the development of cutting-edge projects across a range of advanced technologies. His leadership at Mediapro encompassed groundbreaking advancements in Artificial Intelligence (AI), Blockchain, Extended Reality (XR), and other emerging sectors. These efforts not only drove innovation but also established Mediapro as a key player in the intersection of media and technology.

In 2022, Pere founded Metacampus, his latest venture, aimed at revolutionizing education and training through immersive and blockchain-based technologies. With Metacampus, he continues to push the boundaries of how technology can be used to reshape learning environments and drive digital transformation in a variety of industries. His track record of innovation, combined with his forward-thinking approach, positions Pere Pérez as a thought leader at the forefront of the technological evolution shaping the future.