Rocío Arquiola is an accomplished marketing professional with over 15 years of experience in branding and entrepreneurship. Currently serving as the Marketing Lead at fiskaly, a company at the forefront of the regtech industry, Rocío plays a pivotal role in shaping the brand’s strategy and driving its market expansion. Her expertise in combining creative branding with innovative technology solutions has significantly contributed to fiskaly’s growth and visibility in a competitive market.

Before her tenure at fiskaly, Rocío gained a wealth of experience across various sectors, including work with international companies, agencies, and public institutions. Her career has been marked by a deep understanding of brand management and market dynamics, which she honed while leading a successful branding consultancy. In this role, she was particularly noted for her work with female entrepreneurs, helping them to develop, refine, and execute robust brand strategies that propelled their businesses forward. This entrepreneurial experience not only solidified her reputation as a branding expert but also highlighted her commitment to empowering others through strategic marketing.

Rocío’s passion for marketing is matched by her interest in the evolving intersection of technology and branding. She consistently seeks out innovative approaches to enhance brand presence and drive business success, making her a key figure in the marketing landscape. Her leadership at fiskaly reflects her ability to navigate complex market environments and deliver impactful results, positioning her as a leader with both vision and a practical understanding of how to execute successful marketing strategies in the digital age.