Saida Ortiz is an accomplished executive with over two decades of experience in technology, sales, and digital transformation across Latin America and Europe. As Sales Director & Channels Sales Director at Vertiv, she led commercial strategies for industrial, telecom, and enterprise sectors, consistently achieving double-digit revenue growth and developing a robust channel ecosystem. Her leadership extended to cross-functional teams and strategic partnerships, significantly enhancing market penetration.

Previously, Saida held key roles at Schneider Electric, where she directed the IT Business Unit for the Andean Cluster, spearheading digital transformation initiatives and promoting smart grid and smart city solutions. Her expertise also includes consulting for MindAct, business development at Telvent/Schneider, and HR leadership at G4S–SETECSA, where she implemented talent management systems across multiple countries.

Saida’s impact is recognized through numerous awards, including being named one of the “10 Colombian leaders in technology” by Impacto TIC and an Inclusive Channel Leader by CRN USA. She is actively involved in community and academic initiatives, holds advanced degrees from leading institutions, and is dedicated to fostering innovation and diversity in the technology sector.