Sara is the co-founder of WaggyBoo, where she merges her love for animals with her professional expertise to create innovative solutions in the pet tech space. With a strong background in digital transformation, marketing, and agile coaching, Sara is passionate about building brands with soul — connecting deeply with both people and pets. She’s also an advocate for animal welfare and a content creator, sharing insights on dog care and responsible pet living through her community platforms as @Labradorablemom.

Co-Founder of WaggyBoo, Sergio brings his passion for tech and animal wellbeing together in a bold mission: to redefine how pet parents connect with trusted services, natural products, and expert care. At WaggyBoo, he leads product strategy and platform architecture, that will help small pet businesses thrive while empowering families to care for their furry loved ones with confidence. Beyond startups, Sergio is a regular speaker on digital education and innovation, a black belt in judo, and proud dog dad to two Labradors.