Ton Dobbe is the founder of Value Inspiration and the author of “The Remarkable Effect.” With over 20 years of experience in enterprise software, he has become a trusted advisor to more than 45 Sales-led SaaS companies, helping them reposition for sustainable growth. Known for his sharp strategic insight and Dutch directness, Ton has a unique ability to transform “nice-to-have” products into must-haves, significantly improving win rates and shortening sales cycles.

As the creator of the Growth Catalyst Program, Ton ties positioning directly to measurable revenue outcomes. His expertise in global Product Marketing & Strategy has been instrumental in scaling ERP platforms internationally. Ton’s approach is hands-on, staying with clients until their sales teams can confidently articulate their unique value, leading to increased deal sizes and more predictable pipelines.

Ton also hosts “The Tech Entrepreneur on a Mission” podcast, featuring over 350 interviews with SaaS founders and scale-up leaders. Based in Jávea, Spain, he continues to inspire and challenge SaaS CEOs across Europe and the US, focusing on creating market gravity and escaping the “feature war” trap.