As AI accelerates faster than human adaptation, many leaders feel the growing gap between optimization and meaning. In this talk, Celinne Da Costa — executive coach, brand story strategist, TEDx speaker, and trusted advisor to global leaders — reveals why authentic storytelling is the most overlooked competitive edge of our time. Drawing on a decade of coaching founders and executives through identity shifts, she will show how story can rehumanize leadership, restore trust, and provide the compass leaders need to navigate disruption without losing themselves.