Scaling Across Borders: How to Successfully Lead Diverse Growth Teams in Multiple Markets

Expanding across European markets means dealing with fundamentally different cultures, regulations, and customer expectations—not just translating your product into new languages.

Heidrun Luyt has been navigating this reality while scaling Qonto from four to eight markets and growing a team of nearly 300 people across multiple functions. The complexity isn’t just in the numbers—it’s in getting Sales, Acquisition, Client Development, Brand, and Operations teams aligned when they’re spread across different countries with different ways of working.

In this fireside chat, she’ll share the practical challenges of cross-cultural team scaling: how to balance local market needs with global strategy, what actually works (and doesn’t) when building cross-functional alignment across borders, and how commercial transformation looks different in practice than in theory.